By Creovo Media
Content creation produces the material
A content brief defines the concepts, images, videos and copy to be delivered. It suits teams that can manage their own publishing but need a coherent production plan or additional creative capacity.
Management connects the ongoing workflow
Social management can connect channel strategy, planning, approvals, publishing, community response and reporting. The scope should identify what the agency manages and what remains with the client, especially customer service and sensitive enquiries.
Choose around your team’s capacity
Map who currently plans, creates, approves and publishes. Look for the point where the workflow slows down. Then agree the content volume, access permissions, response expectations and reporting rhythm that the team can realistically support.